Striking the Right Chords: Marketing Insights from Ricky Armellino, Musician, and Recording Studio Owner
In a recent conversation with Ricky Armellino, guitarist for Ice Nine Kills and Hawk, we garnered valuable insights that resonate deeply with our mission at Mil-Spec Digital. Ricky’s journey from musician to studio owner offers unique parallels to the challenges and triumphs faced by veteran-owned businesses and nonprofits in the digital marketing arena.
Finding Harmony in Collaboration:
Ricky’s revelation during his first tour with Ice Nine Kills reflects a principle we at Mil-Spec Digital holds dear – the power of collaboration. Much like how Motionless In White’s collaborative approach impacted Ricky and his success, effective digital marketing campaigns often hinges on partnerships and shared goals. We understand the importance of working in harmony with our clients to achieve meaningful results.
Prioritizing Mission Over Metrics:
As Ricky shifted his focus to the success of his collaborators, we are reminded of the significance of mission-driven marketing. In the digital realm, it’s not just about metrics; for us it is about amplifying the impact of veteran-owned businesses and nonprofits. By aligning our strategies with their core missions, we can create campaigns that resonate authentically with their audiences.
Adapting to Challenges:
Just as Ricky persevered through the challenges brought on by events like COVID, our approach at Mil-Spec Digital involves adaptability. We understand that the digital landscape is ever-changing, and our strategies are designed to navigate uncertainties. From pivoting campaigns to embracing new technologies, we stand ready to tackle challenges head-on.
The Pitfalls of Self-Focus:
Ricky’s candid acknowledgment of the dangers of self-focus directly relates to the potential pitfalls in digital marketing. Success in our field comes when we prioritize the goals and needs of our clients. By avoiding a solely self-centered approach, we can better understand the unique narratives of our digital marketing clients, tailoring our strategies accordingly.
A Salute to Entrepreneurs:
Ricky’s congratulatory message to entrepreneurs resonates strongly with our ethos at Mil-Spec Digital. To fellow business owners, we echo Ricky’s sentiment – go out there and seize your digital presence. Let us be the bridge between your mission and your audience, helping you “fucking get it.”
Go Out There and Fucking Get It!” ~ Ricky Armellino, Ice Nine Kills / Hawk
As we draw the curtain on Ricky Armellino’s journey, we invite veteran-owned businesses and nonprofits to embark on their own digital odyssey with Mil-Spec Digital. Let us be the architects of your digital success, leveraging our expertise to craft strategies that resonate with your audience and amplify your mission.
Contact Mil-Spec Digital today and let us compose a symphony of success in the digital realm. Together, we’ll ensure your story resonates with the world.
Video Transcript
00:00
Ricky Armellino: Hey, John, congratulations on starting your business. I’m a musician, and I run a recording studio on the side. Whether or not I can say it’s a real business or not, because frankly, I’ve been basically a survivalist running off of a grid this whole entire time. However, there are a couple of things that actually kind of changed my life, and they were things I noticed out of other people. So my first tour with Ice Nine Kills was in 2018. And the one thing that was kind of life-changing for me was Motionless In White. I was watching the way that they operated and it completely changed who I was, like fundamentally.
00:42
I was with them and I realized these mother fuckers have like 15 of their friends from Pennsylvania on payroll. And I’m like, that’s an option? Like, I never thought about it that way. And so I kind of shifted my thinking when I was working in my own studio. I started thinking a lot more about the people I work with and what my goals were for them on like a success, not like what are they going to get done, but how do I make them money? And when I started really focusing on that way more than on myself, it actually, that led to a lot of developments in the studio and stuff. And I actually started paying a couple of my best friends to work with me and this was going really well for years and you know, COVID. But anyway, I try to do that still. I try to usually focus on every gig that we get offered and everything that brings into the business. My first thing is, which guys, which of my other guys is this going to work well for? Are they going to benefit from this?
02:05
What’s their next move? What should they be doing in a year? Is there anything that would really help them out to learn? And that just always kind of keeps my thinking in, I don’t know, I think like a mindset that actually leads to success. Because usually when I spend too much time focusing on myself and my own goals and accomplishments and what I’m trying to do. I usually start fucking stuff up because we are not really good at viewing ourselves from that angle, I think. Or maybe just me.
02:39
I don’t know if this is just subjective. But anyway, I hope that your business goes really well. I really do. And it seems official. So go out there and fucking get it.